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Skope

Brand identity

Project

A brand identity concept for theatre + performance space based in Bristol, UK.

The name SCOPE represents the place of experiments, changing perception, 

curiosity and new experiences.

Aim

To create a brand identity for the place that has a purpose is to widen access to arts/cultural performances, showcase the work of a wide range of creators and ensure that all community groups would be empowered to attend.​​​​​​​

FULL PERFORMANCES

(main building)

POP-UP EVENTS

(different spaces)

Concept of SKOPE

“SCOPE” would be a place where various theatre & other types of performances would take place. Created by a wide range of artists, open to all. Just like a kaleidoscope is a mixture of many different perceptions it would symbolise the experimental, versatile and diverse part of both events in the “SCOPE” & the POP-UP events that would appear in different places and bring performances to people.

POP-UP performances would take place where people work and spend their free time (offices, cafes, etc.). Short 10-15 min performances (dance, play, music, etc.) would act as a trailer for a full-time performance in the main building. An introduction, to arouse interest.

Full-length performances (dance, musicals, plays, etc.).

LOCATION OVERVIEW

bristol scene research

AUDIENCE

Key Demographics

Age range: 25-35

Gender: all

Location: Bristol, UK

General description:

They are organised, ambitious people, who have high goals for their careers, but do like to go out with friends. They seek new experiences but due to their busy lifestyle, they get stuck in the routine and tend to stick to the same patterns, same places, same activities that they do every week.

Problems/concerns:

  • Career goals

  • Lacking variation of entertainment

  • Settling down into a mundane life

Motivation to engage:

  • The desire for new experiences

  • Having an open-minded point of view 

  • The need to escape the routine

  • Self-development

Audience icon

MISSION & VISION statements

VALUES

MISSION

statement

“Bring theatre to people to bring people to theatre”

VISION

statement

The aim of SCOPE is to arouse interest in the world of theatre and performance and offer the opportunity to get the taste of performance arts by bringing them to people.

SKOPE IS:

DIVERSE

Offering different types of performances. 

 

VERSATILE

Being able to adapt to different spaces.

 

ACCESSIBLE

Open for all groups of community and different types of creators.

 

EXPERIMENTAL

Having experimental approach towards both the performances, spaces where they would be held at and the communication side. 

 

INTRIGUING

Arousing the interest in theatre/performance arts. Awakening the curiosity.

NAMING STRATEGY

/skope/

  • the extent of the area or subject matter that something deals with or to which it is relevant

  • the opportunity or possibility to do or deal with something

  • a purpose, intention

/kaleidoskope/ (ancient greek)

  • SKOPEO - to look to, to examine

  • EIDOS - that which is seen: form, shape

  • ALOS - beautiful, beauty

  • Observation of beautiful forms.

/kaleidoskope/

  • consists of a lot of different parts, such as various colours, patterns, shapes

  • continually changing patterns/scenes of shapes and colours, scenes

  • a mixture of many different things. 

Psychologists have used scopes as a therapeutic tool to revive patients ‘sense of purpose & wonder’

 

“Kaleidoscope offers more than just a playful visual experience. Multiple reflections fracture and reconfigure what you see. You are offered different perspectives at once, and understand your position in new ways” - Olafur Eliasson. This fragment reflects the idea of “SCOPE” in the sense that it’s for experiments, changing perception, curiosity and new experiences. 

 

The reason for choosing “SCOPE” instead of “KALEIDOSCOPE” was because it’s shorter, clearer and more catchy.

VISUAL IDENTITY:
logo

SKOPE logo
SKOPE logo variation
SKOPE logo variation
SKOPE logo variation

LOGO

Interchangeable logo variations

Logo animation

VISUAL IDENTITY:
typography

Typography (skope)

VISUAL IDENTITY:
colour palette + visuals

SKOPE colour palette
jbakehfb.png

Kaleidoscopic effects for the visuals of performances used to capture the essence of what the SCOPE is about. In combination with bright neon colours to make the visuals even more striking and eye-grabbing.

Additional neon colours are added to the logo for communication purposes. In animated ads, posters, etc., the colours of the "O” will indicate different types of performances to create instant recognition, colours will be used as codes: 

colurs code.png

The base colour palette is black & white. Both the base logo and the abstract visuals that would appear inside the  “O” would be in black & white just to keep it clear, simple and consistent. The reason to keep it b&w was to escape the basic kaleidoscopic imagery, where colours the is the main focus. 

BRAND VISUALS:
posters

pink&blue.png
street poster (green).jpg
double wall poster.jpg

BRAND VISUALS:
tickets

BRAND VISUALS:
flags

Flag (green).jpg
Flag (pink).jpg
Flag (blue).jpg

PROMO VIDEOS

‘Virus invitation’ ad would take over screen devices (computers, phones, TVs, etc.) and play on every screen in places like offices, cafes, etc. The purpose of taking over every screen would be to grab people’s attention fully and arouse their interest in the POP-UP performances that would happen in places where they work and spend their free time.

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